O2O for a New Purchasing Experience
O2O For A New Purchasing Experience The future of retail is not a question of channels, but of experiences. From “New Retail” to online-offline marketing, e-commerce giants are investing in O2O channels, with China as forerunner THE ORIGINS OF NEW RETAIL Today digitization is taking the world online and New Retail is replacing traditional retail. […]
The New Frontier of Digital Marketing
The New Frontier of Digital Marketing Internet and Social Media have forged a new paradigm in the way we engage with customers. Let’s see some fundamental shifts that are shaping the Digital Marketing sector This pandemic year has seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity, while e-commerce continues its upcoming momentum […]
E-Commerce News: Cross-Border Logistics & New VAT Policy in Europe
E-Commerce News: Cross-Border Logistics & New VAT Policy in Europe European Commission is ready to simplify VAT obligations for companies carrying out cross-border sales of goods or services. Any logistical challenges? Recently the European Council adopted new rules making it easier for online businesses to comply with VAT obligations and now the Eurozone is ready […]
How Amazon will Continue to Revolutionize E-Commerce in Europe?
How will Amazon Continue to Revolutionize E-Commerce in Europe? Amazon has grown into a complex digital ecosystem. What is the right Amazon strategy in Europe? How Amazon is working in Europe? Should European retailers prepare and how? One of the most important discussions in the e-commerce sector is about the right Amazon strategy in Europe […]
Westwin unveils its “2020 China Cross-Border Consumer Report”. What’s going on in China?
Westwin unveils its “2020 China Cross-Border Consumer Report”. What’s going on in China? Cross-Border consumers are growing in numbers: Westwin sketches buyer personas in its Consumer Report for Q4 2020 Amid great global economic uncertainties caused by the COVID-19 pandemic, China’s cross-border e-commerce sector has delivered better-than-expected performances so far in Q4. This is what […]
Medical Equipment and Pharmaceutical Export: A Good Opportunity for EU Brands
Tertiary Education, Pharmaceutical Export and Medical Infrastructure. Investment Opportunities in China’s Healthcare Sector after COVID-19