A Non-Stop E-Commerce Shopping Season? Only in China
A NON-STOP E-COMMERCE SEASON? ONLY IN CHINA Chinese online shopping festivals are a great opportunity for cross-border brands, but are you sure to know all of them? Without doubts, Chinese shopping festivals are the backbone of the Chinese e-commerce sector. From the beginning of the year till the end, almost every month, Chinese consumers are […]
Live Streaming & KOL in China: A General Overview
Live Streaming & KOL: A General Overview From KOL to KOC, the Chinese digital marketing sector is changing. Let’s see why live streaming is so welcomed in China and how European brands can use live commerce to their advantage From its first phase as a niche market populated largely by gamers and teens, the past […]
3 Reasons Why B2B and LinkedIn go Hand in Hand
3 Reasons Why B2B and LinkedIn go Hand in Hand If you are thinking of new ways to try and generate leads for your B2B business, here the three reasons to investigate LinkedIn when you’re next looking to advertise. Social media marketing is complex and every social media network is different. But everyone working on […]
The New Frontier of Digital Marketing
The New Frontier of Digital Marketing Internet and Social Media have forged a new paradigm in the way we engage with customers. Let’s see some fundamental shifts that are shaping the Digital Marketing sector This pandemic year has seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity, while e-commerce continues its upcoming momentum […]
E-Commerce News: Cross-Border Logistics & New VAT Policy in Europe
E-Commerce News: Cross-Border Logistics & New VAT Policy in Europe European Commission is ready to simplify VAT obligations for companies carrying out cross-border sales of goods or services. Any logistical challenges? Recently the European Council adopted new rules making it easier for online businesses to comply with VAT obligations and now the Eurozone is ready […]
How Amazon will Continue to Revolutionize E-Commerce in Europe?
How will Amazon Continue to Revolutionize E-Commerce in Europe? Amazon has grown into a complex digital ecosystem. What is the right Amazon strategy in Europe? How Amazon is working in Europe? Should European retailers prepare and how? One of the most important discussions in the e-commerce sector is about the right Amazon strategy in Europe […]
