A Non-Stop E-Commerce Shopping Season? Only in China
A NON-STOP E-COMMERCE SEASON? ONLY IN CHINA Chinese online shopping festivals are a great opportunity for cross-border brands, but are you sure to know all of them? Without doubts, Chinese shopping festivals are the backbone of the Chinese e-commerce sector. From the beginning of the year till the end, almost every month, Chinese consumers are […]
O2O for a New Purchasing Experience
O2O For A New Purchasing Experience The future of retail is not a question of channels, but of experiences. From “New Retail” to online-offline marketing, e-commerce giants are investing in O2O channels, with China as forerunner THE ORIGINS OF NEW RETAIL Today digitization is taking the world online and New Retail is replacing traditional retail. […]
Yandex, The Leading E-Commerce Platform in Russia
Yandex, The Leading E-Commerce Platform in Russia Numbers are big, cross-border is growing and consumers are looking for quality. Let’s see why Western firms are wrong when describe Russia as a third-tier market Any mega app outside China? Yes, the answer is Yandex, the main Russia-based tech giant. Launched in early 90’s as software company, […]
Live Streaming & KOL in China: A General Overview
Live Streaming & KOL: A General Overview From KOL to KOC, the Chinese digital marketing sector is changing. Let’s see why live streaming is so welcomed in China and how European brands can use live commerce to their advantage From its first phase as a niche market populated largely by gamers and teens, the past […]
3 Reasons Why B2B and LinkedIn go Hand in Hand
3 Reasons Why B2B and LinkedIn go Hand in Hand If you are thinking of new ways to try and generate leads for your B2B business, here the three reasons to investigate LinkedIn when you’re next looking to advertise. Social media marketing is complex and every social media network is different. But everyone working on […]
The New Frontier of Digital Marketing
The New Frontier of Digital Marketing Internet and Social Media have forged a new paradigm in the way we engage with customers. Let’s see some fundamental shifts that are shaping the Digital Marketing sector This pandemic year has seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity, while e-commerce continues its upcoming momentum […]
