It combines two sales channels by implementing a unified retail strategy, helping businesses grow their customer base faster, as well as giving existing customers more opportunities to make purchases.
Usually, small businesses start with opening an online store and, only after having gained a sufficient number of regular customers, they open a physical store and offer customers a comprehensive shopping experience.
What are the advantages of a brick-and-click store?
If you’re wondering if brick-and-click stores also have drawbacks, well the answer is yes. There are 3 main aspects to take into consideration:
1. Long onboarding:
Brick and mortar stores require more time to adapt their stores for e-commerce, and vice versa.
2. Additional costs:
Running both physical and online shops requires bigger investments.
3. Increased time investment
The inventory management across two sales channels requires more investment also in terms of time.
Before you decide to add a “brick” or “click” element to your current business model, you’ll want to determine whether it’s the right path for your business to take.