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OUR MISSION

The event focuses on digitalization strategies that SMEs can adopt to expand their business beyond national borders.

During the event, the participants have the opportunity to get closer to business digital tools to shorten the distances between the company and their potential customers.

We can’t wait to see you again in presence with a conference room, expo area, buffet and free coffee for everyone in a brand-new location to live the future of e-commerce from the front row.

HOW CAN DIGITALIZATION HELP SMEs?

Digital solutions can help SMEs to be more productive, effective and more competitive in global markets through:

THEMES 2023

Eight main topics will portrait the digital sector at 360°, with all new trends concerning:

EXPORT & PACKAGING

All solutions to optimize logistics and supply chain services, like logistics & supply chain, multi-channel logistics, cross-border logistics, packaging, storage and drop shipping.

DIGITAL STRATEGY FOR SMEs

The analysis and implementation of strategies to achieve your business objectives. Learn what’s new and worth attention in the Digital Transformation Ecosystem. Evaluating the best practices for software selection to suit the requirements of your organization. Building digital capabilities across functions and beyond eCommerce and digital marketing.

MARKETING & SOCIAL MEDIA

The best solutions on the market to enhance your marketing strategy and customer relationship. Focus on how retailers and brands improve their marketing and drive personalization throughout the consumer journey, from awareness to discovery to post-purchase.

SUPPLY CHAIN & LOGISTIC

Logistics operations as the structure to make cross-border e-commerce a reality: global scenarios and solutions from warehouse management to last mile, highlighting the latest regulations on import export and custom clearance.

STORE DIGITALIZATION

Technology is making digital shopping more inspirational and immersive, and at the same time more convenient as friction is driven out of the process. Offerings range from 3D and AR solutions that enable the metaverse to social commerce tools that make checkout from these platforms nearly instantaneous.

PAYMENTS & ANALYTICS

A portrait of payment systems in line with SMEs needs, in the light of new technological solutions, regulatory scenario and consumer purchasing behavior. Opportunities and challenges for merchants and payment chain players.

E-COMMERCE

How to direct strategic decisions towards an innovative and sustainable evolution of corporate businesses. Perspectives, challenges and critical success factors in the competitive area of new retail.

JURISDICTION AND LAWS

Examination of international jurisdiction and choice of law for e-commerce involving economic legal issues.

WHY WALLONIA?

The Wallonia region is located in a strategic area, in the heart of Europe, an international gateway that hosts millions of cross-border workers every year. It is a region naturally open to the world, as it is very export-oriented, making 70% of its turnover on exports with one of the highest export rates in the world (EU average: 30%).

BUSINESS VILLAGE ECOLYS

Located in Namur, capital of Wallonia, the Business Village Ecolys by Actibel brings together a multitude of facilities on the theme of Art. Its state-of-the-art technical equipment and management eco-responsible resources make it an all-natural place to grow and hatch any the projects.

THREE MAIN AREAS

The Conference

A main stage hosting all speeches for the two days of the event. Keynote speakers and C-level players will take turns explaining how SMEs can integrate digital solutions within their business models. These in-depth lessons will be streamed live constantly during the event to give as much content as possibile to all attendees participating to the event. The recordings will be available on demand to membership pass holders from the event website.

Roundtable Workshops

In-depth lessons on store optimization, on boarding procedures or how to use specific e-commerce platforms and marketplaces will be hosted directly by carefully selected e-commerce leaders. These sessions will be available only for a limited number of companies attending in presence to the event.

The Expo

A 600 m2 Expo area will host physical booths inside the event venue, where digital service suppliers will be able to meet customers on the spot, just like in a regular trade fair.

The Lab

An area completely dedicated to the integration of offline retail with online services. See the power of livestreaming in action to reach younger consumers from our on-site livestreaming studio, or visit a digitally integrated shop specifically built for the occasion.

THE EUCBEC AWARDS

The EU CBEC Awards has been designed by the EU CBEC Forum to award innovative and practical projects on digitalization for small and medium sized retailers.

The project is designed by the Eu Cross-Border E-commerce Forum, a reference point for the digitalization of the retail sector and cross-border e-commerce.

THE ORGANIZERS

The Wallonia Export-Investment Agency (AWEX) , is a Public Interest Organization. It provides Belgian and foreign companies top-notch consultancy services ranging from human resources to geographical and sectoral prospecting offers to assist them in their international development.

Obor Group is a comprehensive and multi-service entity operating on all levels of the cross-border e-commerce value chain. The six companies thriving inside its ecosystem cooperate together to provide the best cross-border solutions in supply chain management, distribution, marketing and communication for European and Chinese Brands seeking to market their own products in the Asian and European Markets.

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