![ecommerce germany 1](https://www.eu-crossborderforum.com/wp-content/uploads/2020/09/ecommerce-germany-1-300x170.jpg)
E-commerce
In Germany people have ordered more, but returned less: The Otto Group case study
Return rate of Otto.de decreased by 5%. The company: “Purchasing behavior is changing from emotion-driven spontaneous to inspiring but more conscious coverage of need”