Simon Waring

Managing Director
Green Seed Group

Simon Waring is owner and Managing Director at Green Seed UK. He graduated from the University of Oxford and obtained a postgraduate Diploma in Marketing. He started his carrier as Head of Marketing for Mintel International Group, working with fmcg businesses and ad agencies.  He then moved into the food sector and became Director General of the British Food Export Council,  then International Managing Director of UK food marketing agency Food from Britain, building an international network of offices and providing strategy and marketing consultancy to food businesses. In 2009 he founded his own company Green Seed UK. Green Seed provides sales and marketing consultancy services to help food and drink companies with strategy, market entry, sales introductions and marketing support to grow their business in the UK market. He also sits on the management committee of Green Seed Group.


DAY 1|3:30 pm - 4:15 pm
E-business in the Food Industry

This panel discussion focusses on opportunities for food and drink producers in cross-border e-commerce and international buyer-seller platforms. The panelists will elaborate on different programs and support measures to accompany food businesses in their digital journey, on the Belgian country page on the British online retailer Ocado as a means to boost sales in the UK and on online sales & marketing in China.

• Arnaud Bonnel, Chairman Fevia Wallonie and CEO Food n’Joy
• Simon Waring, Managing Director at Green Seed UK
• Steve Bologne, Export Sales & Business Development Manager at ORTIS Laboratories