Michiel has been involved with China since 2006. After studying there, he worked for the European Union Chamber of Commerce and the Industrial & Commercial Bank of China before he set up his own company. In his different roles he saw the many sides of one of the biggest trade relationships in the world: China and Europe. He founded the company Alioth in 2021 to support European suppliers in becoming successful on Alibaba.com, the largest B2B marketplace in the world.
How to become successful on Alibaba.com | The largest online global B2B marketplace