According to research from International Data Corporation (IDC), companies spending related to technologies and services for digitalization is bound to grow of a staggering 16.7% by 2022 in comparison with 2017 expenditures, for a comprehensive global value of 1.97 USD.
Integrating e-commerce with existing business plans is not always easy, even for experienced offline retailers and brands.
Omnichannel and multichannel have been around since 2016, but the subtle difference between the two makes it easy for internet users and bloggers to use them as synonyms, while instead they couldn’t be more different.
With physical stores closed during the height of outbreaks, consumers had little choice but to turn to digital channels to purchase goods and services.
A NON-STOP E-COMMERCE SEASON? ONLY IN CHINA Chinese online shopping festivals are a great opportunity for cross-border brands, but are you sure to know all
O2O For A New Purchasing Experience The future of retail is not a question of channels, but of experiences. From “New Retail” to online-offline marketing,
