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E-commerce

AMAZON SPONSORED ADS: ARE THEY REALLY NECESSARY?

As the first destination for product searches, Amazon is simply too big to be ignored by small and large retailers alike. Savvy marketers will need to learn how to use its advertising features to stand out amidst a crowd of almost 6 million sellers.

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E-commerce

DIGITAL PAYMENT METHODS ON THE RISE

With the rise of the digital era, new sales and management methods are constantly being introduced in all commercial activities. In 2022, the demand for contactless, online, digital, and speedier payments will continue to drive innovation and competition in the payment industry, as businesses and their regulators shape new digital tools.

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E-commerce

SHOPIFY: +2 MILLION NEW ONLINE STORES IN LESS THAN TWO YEARS

Enhanced by the Covid-19 pandemic restrictions, e-commerce sales have grown steadily and significantly. An indicator of that growth is the number of new online stores on platforms like Shopify, the Canadian well-known provider of infrastructure for retailers to set up their stores online, that emerged as one of the pandemic winners.

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