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Riccardo has been head of e-commerce within in Adiacent China since 2019. Being directly involved in both operations and management of various Chinese e-commerce channels, he has a solid understanding of best practices to grow an e-commerce business. In the previous 9 years spent in China, he also worked in the supply chain and logistics field, which allows Adiacent China not only to be a digital service provider but also to be a concrete bridge between online sales & promotion and the offline infrastructure to start-up and grow each project. Riccardo was born in Turin, Italy, and is fluent in written and spoken Mandarin Chinese
