December 16

How to Survive Online Shopping Festivals: A Guide for Retailers  

Black Friday and Singles’ Day are two of the most famous online shopping festivals, attracting thousands of consumers with great offers. However, participating to this kind of promotional activities is far from easy, not only because of the different rules imposed by marketplaces to each merchant, but also due to the sheer number of orders and shipments that retailers must handle in a short period. In Episode 14 you will learn how to properly prepare your workflow in order to avoid most hurdles and get the best out of these shopping opportunities.



Maria Amelia Odetti

E-commerce Consultant & Former Secoo Head of Business Development