
ANASTASIA KOVALEVA
Vivatao
Founder
After graduation from Beijing University Anastasia set up own online business in China in 2010. Become CEO and co-founder of Vivatao in 2011-2015 she launched project in China focused on cross-border Ecommerce sales and fulfillment for Russian consumers buying online from Chinese merchants. Since March 2016 she represents Ecommerce Russia Association in China, which helps Chinese venders enter Russian and European markets via Ecommerce channels. At the same time in 2019 Anastasia joined Smartmarket as Business Development director. Smartmarket is a supply chain platform from China to the world. Smartmarket connects locals platforms and Chinese suppliers with proved reputation on global cross-border market, helps local platforms get excess to Chinese product owners who ready to ship globally. Anastasia based in Shanghai, speaks fluent Chinese.