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AGENDA 2019
Day 1 – December 11
1.00 – 2.00 pm
REGISTRATION
2.40 – 3.10 pm
TRADE AGREEMENTS, DIGITAL SIGLE MARKET, BREXIT ISSUE:
What’s new in EU for e-commerce players?
3.10 – 3.30 pm
DIGITAL B2B:
A close-up on the current situation of European e-commerce in the B2B industry
3.30 – 4.15 pm
DOOR TO EUROPE:
What are the key points in Cainiao European Strategy?
4.15 – 5.00 pm
SUCCESS STORIES IN CROSS-BORDER E-COMMERCE:
A kaleidoscope of experiences from cross-border players
DAY 1
11th December
5:30 – 7:00 pm

COCKTAIL RECEPTION
The EUCBEC Forum
will be back on October 2020
Day 2 – December 12
8.00 – 9.00 am
REGISTRATION
9.30 – 10.30 am
SILK ROAD 2.0:
What can EU Associations and their Chinese counterparts do for 21st century explorers?
10.30 – 11.00 am
NETWORKING BREAK
11.00 – 11.45 am
MARKETPLACES:
The best ambassadors for new Chinese brands
11.45 am – 12.30 pm
EU – CHINA CROSS-BORDER
E-COMMERCE LOGISTICS DEVELOPMENT TRENDS
12.30 – 1.00 pm
CROSS-BORDER INNOVATIONS:
Latest news and trends about tech in China
DAY 2
12th December
1:00 – 2:30 pm

LUNCH & NETWORKING BREAK
2.30 – 3.00 pm
DO YOU WANT TO BE AN EFFECTIVE MARKETER IN CHINA?
Ask Tmall Global
3.00 – 3.40 pm
AUTOMATION AND DIGITAL SOLUTIONS FOR LOGISTICS:
What are the latest innovations?
3.40 – 4.10 pm
CROSS-BORDER FROM A LEGAL PERSPECTIVE:
3 main challenges for retailers
4.10 – 4.30 pm
LAST MILE DELIVERY AND TRACKING:
What do consumers expect?
4.30 – 5.00 pm
TRUST, THE KEY CURRENCY FOR
CROSS-BORDER TRADE:
Can Europe act as guarantor to foster cross-border business partnerships?
5.00 – 5.45 pm
CONNECT WITH CHINA:
Best practices to log in to the world 1st e-commerce market